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Marketing and Promotion

As you start building your new travel business, you'll want people to know who you are and what you do. In this business unit, we'll teach you the art of marketing and promotion. As well as showing you how to identify your competition and offer the services they don't, we'll show you how to identify your target market and provide the travel products that your clients will want. You'll learn how to reach your target market using tools such as social networking and the Internet.

Once you've decided on the travel products and niche markets you want to work with, we'll introduce you to the four "P"s of marketing. You'll learn how to design the promotional materials that you'll give to existing and potential clients. You'll also learn how to build brand awareness using more traditional methods such as word-of-mouth.

QC Travel School
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